Word: fewness
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Then there are the scandals, and the last few seasons' have been turbocharged doozies. First, in 2007, McLaren was fined $100 million after an engineer was caught with documents supplied by a rogue Ferrari employee. Then, last September, one of F1's most flamboyant team managers, Renault's Flavio Briatore...
A wind tunnel, for example, costs close to $40 million to construct, not counting the corps of engineers needed to run it. Average annual team budgets had climbed near $300 million and the biggest teams spent $500 million. Sponsorship and prize money rarely brought in half that. "Very few of...
The teams aren't the only ones who can't make ends meet. The promoters behind F1's 19 races have seen their fees for hosting an event double to almost $30 million in the past five years - $45 million for newer races in Abu Dhabi, Singapore and Korea. As...
On balance, F1's move eastward is good for the sport. Last year, more than a third of F1's TV viewers came from China and Brazil alone. India hopes to host a race in the next few years. "Doing an American team makes a lot of sense as the...
None of which means F1 is out of the woods. The audience for the sport may be changing, but the sport's culture has not. Yet it must. F1 is about as likable as a 250-lb. bouncer. It lives in a high-tech bubble and thrives on a velvet...