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None of this means that advertisers just have to turn the audio dials and consumers will come running. Indeed, sometimes they flee. In the early years of mainstream cell-phone use, the Nokia ringtone was recognized by 42% of people in the U.K. - and soon became widely loathed. That, Lindstrom...

Author: /time Magazine | Title: Neural Advertising: The Sounds We Can't Resist | 3/1/2010 | See Source »

While Teddy tries to separate the insanity on the island from his own reality, Scorsese interlaces the more or less straightforward filming of the interrogation scenes with the hallucinogenic tragic realism of Teddy's nightmares. At Dachau, corpses stir and papers flutter; with his wife, the camera executes a 360...

Author: /time Magazine | Title: Shutter Island: Engrossing, Not Enthralling | 3/1/2010 | See Source »

Touch of Evil That's partly because Teddy feels estranged from the island's less ethereal inhabitants. DiCaprio makes Teddy sometimes cagey-witty, sometimes stupid (he keeps mispronouncing escape as excape). Gruff and heavier than usual, with a few days' beard, he could be channeling Orson Welles' wily lawman in...

Author: /time Magazine | Title: Shutter Island: Engrossing, Not Enthralling | 3/1/2010 | See Source »

A few months later, the toy company Wham-O, which had acquired the rights to the Pluto Platter, heard that students back East were tossing around pie tins from the Frisbie Pie Co. Wham-O soon trademarked the name Frisbee. As part of the instructions molded into the bottom of...

Author: /time Magazine | Title: Fred Morrison | 3/1/2010 | See Source »

With the understanding that senators are held hostage by larger political dynamics, Brown’s true test of bipartisanship will come when he casts his vote in favor or against a number of larger pieces of legislation—including those focused on health-care, immigration, climate change, ?...

Author: By The Crimson Staff | Title: Much Ado About Nothing | 3/1/2010 | See Source »

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