Word: fiat
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...general strike that paralyzed Italy. With Communist and anti-Communist unions allied in protest for the first time in twenty years, demonstrators poured into the piazzas of Rome and Milan to demand higher pension and social security benefits and to curse the rising cost of living. Outside the Fiat automobile plant in Turin, police broke up a riot with tear...
...yards of synthetic Ban-Lon-a silklike nylon fabric patented by Bancroft Division of Indian Head Inc. His clothes, which sell in the U.S. for $65 to $1,000, are worn by, among others, Christina Ford, Fleur Cowles, Audrey Hepburn, Betty Furness and Marella Agnelli, wife of the Fiat boss...
...present plan also gives Citroën an option to buy 15% of Fiat. Inasmuch as Citrëen is already carrying debts of more than $100 million (including some $56 million to the De Gaulle government), and needs more capital to develop new models, there is virtually no chance that the French company will ever be able to take advantage of the option. The proviso is, therefore, little more than a face-saving device for De Gaulle...
...urged a merger between Citroën and other French automakers -Peugeot and/or government-owned Renault. But that plan did not even begin to work out, and last month Citroën's Bercot laid his feelings on the line. "There is no substitute," he said. "It is Fiat or nothing...
...same time, Fiat's Agnelli has never made a secret of his ambition to turn his highly successful company (1967 sales: $1.9 billion) into the first Europewide, European-owned automaker. He is convinced that such a firm will be necessary in the 1970s if the European auto industry is to weather American competition. He therefore let it be known that if he could not strike a bar gain with Citroën he would look elsewhere-perhaps toward West Germany's Volkswagen. Such a combine might so overwhelm France's entire auto industry that it would crumble...