Word: fiat
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...Canada, Mexico, Argentina, Brazil, Colombia and South Africa. Three years ago, Olivetti was in real trouble. It had to pump millions into Olivetti-Underwood. It was also afflicted by Olivetti family feuding, swelling costs, and a painful Italian recession. New life came in 1964 when a syndicate headed by Fiat's Giovanni Agnelli put $50 million into Olivetti stock, installed Peccei, a rising Fiat executive, as managing director...
...looking ever more intently toward Russia for new markets. "Wherever We Can."Italian businessmen have a long tradition of separating their personal ideologies from their public practices. Thus, at a state dinner in Rome's tapestry-hung Quirinale Palace, Podgorny broke bread and chatted ami- ably with Fiat's Gianni Agnelli, whose company's struggle with Communist trade unions embittered the immediate postwar years; with Giorgio Valerio, the head of Montecatini-Edison, the electric giant, whose hatred for the left is so virulent that he considered the center-left coalition in Italy little short of treason...
Moving Out. Last August, after seven years of negotiations and 50 visits by Soviet delegations, Fiat concluded a contract to build an $880 million auto factory in Togliatti, a Soviet city re-named in memory of Italy's late Communist Party boss. When it is completed in 1972, the plant will produce 600,000 cars a year, and quadruple Russia's auto production. Italy's giant, government-owned petrochemical complex, E.N.I., is negotiating with the Russians to build a natural-gas pipeline from Lvov in the western Ukraine to Trieste to replace the fuel from its nearly...
...point. The fact is that no one else did make it." Says the Museum of Modern Art's Alfred Barr, who is viewed by many as the untiaraed pope of the modern art world: "It is folly to say what is art. Works can become art by fiat -sometimes the fiat of one man. And it can be art for a while and then not art. It's obvious today that comics are art. Just because these things are vulgar, doesn't mean they are not art." Says the former director of the Tate Gallery, Sir John...
...dwarf most of their European competitors. With few exceptions, European companies are still chopped up into national units. Despite the Common Market, their managers have so far been unable to overcome disparate systems of law and taxation to merge into multinational European companies-such as a scarcely dreamed-of Fiat-Volkswagen-Citroën combine...