Word: fiat
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Frei's "journey of international understanding" was a first-class success. In Italy, he arranged for expanded trade and for technical assistance from Fiat, Marelli (electric motors) and Breda (railway equipment). In France, he picked up a $20 million line of credit, discussed access to French markets for finished and semifinished goods. "This would break all previous trade patterns imposed by France," said Frei. England agreed to consider sending its minister of overseas development to Chile to organize a plan for regional, Alianza-like development. West Germany discussed financial and technical aid for mineral studies in northern Chile...
Despite these problems, De Gaulle and Italian President Giuseppe Saragat snipped two symbolic ribbons one morning last week to open the world's longest auto tunnel (7¼ miles) under Western Europe's highest mountain (15,781 ft.). Then they climbed into Saragat's Fiat limousine and drove from France through the mountain to the Italian town of Courmayeur. After thousands of years of wishful thinking, eight decades of frustrated planning and six hard years of toil, Europe's greatest physical barrier had been conquered...
Returning to Turin in triumph, Fiat's normally aloof President Vittorio Valletta, 82, was cagier than ever, refused to discuss particulars. But if a great many details can be worked out, Fiat will build and help to staff the first fully Western-designed auto company on Soviet soil. (When Russia began producing autos in the 1920s, it bought some machinery and hired engineers from Henry Ford.) Officials of Fiat, which sells more cars in Europe than any other manufacturer, believe the agreement gives them a substantial lead over competitors in the only major untapped auto market left...
This is the latest success in Fiat's quiet but persistent campaign to drive through the Iron Curtain. In Rumania, Fiat sold several thousand cars last year, has begun setting up a network of service stations and offices to supply spare parts. In Czechoslovakia, Fiat's annual sales also run to thousands of cars. In Poland, the company is nearing an agreement to license the Poles to produce their own Fiats; by 1970 the Poles plan to turn out 50,000 a year...
Ultimately Fiat hopes to accomplish throughout Eastern Europe what it has in Yugoslavia. There it helped build a major auto plant in 1954, still collects licensing fees for technical assistance. In Russia, Fiat is also pressing to get long-term licensing fees. The Russians in the past have opposed that, but economists of the Liberman school lately have advocated license deals as a way to draw upon Western technology...