Word: fiat
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West German and British manufacturers profess to be unconcerned, but Giuliano Lonardi, worldwide marketing director for Fiat, recognizes the challenge. In his view, U.S. firms not only have the billions needed for mass-producing a world car, but through their suppliers they can turn out a tremendous flow of parts in many countries. Says he: "This enormous access to components is the greatest strength of American efficiency in production." Japan's Takashi Ishihara, president of Nissan Motor, speaks as if the American challenge is a war. Says he: "We find ourselves on the eve of intense international competition with...
...Chagne a Fiat Tire--traditional Irish-Scottish music, Passim...
...protectionist measures is growing among other European nations. Last year the Common Market demanded that all its foreign steel suppliers freeze 1978 deliveries at 1976 levels. Also, 13 petrochemical companies formed a cartel in man-made fibers, carving up markets and agreeing to joint cuts in production. Says Fiat Chairman Giovanni Agnelli: "I don't at all like the idea of closing Europe off, but we must do it just for a while on condition that we emerge with a more competitive industry...
...uniquely exposed to the outside world. Within hiking and swimming distance are British-ruled Hong Kong, where many thousands of mainlanders have relatives, and Portuguese-administered, anything-goes Macao. The twice-yearly Canton Trade Fair lures swarms of foreign wheeler-dealers, from Macy's and Neiman-Marcus, Fiat and Hitachi. Yet Canton is no showcase. The Cantonese do not radiate the physical vitality of most urban Chinese; many are poorly clothed. There are more people milling aimlessly and noisily around than in other Chinese cities. The Pekingese call the Cantonese "shrike-voiced barbarians...
Soon after police in Winston-Salem, N.C., were notified last December that a 1973 Fiat had been stolen, they found the car stuck in the mud off a country road. Missing were the battery, a tape player and a black footlocker that had been in the trunk. The case looked routine until a few days later when children walking on a roadside a few miles away found the footlocker with its lock broken and its contents-papers and notebooks-scattered through the underbrush. Last week the Justice Department disclosed that the documents included top secret copies of communications between Washington...