Word: fibber
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...year's most popular program was Fibber McGee & Molly followed in order by Jack Benny, the Chase & Sanborn program (Charlie McCarthy), Bob Hope, The Aldrich Family, Lux Radio Theatre, Maxwell House, Kraft Music Hall (Bing Crosby), Walter Winchell, Kate Smith. Only newcomers to the first ten were Kraft Music Hall and Walter Winchell...
Since last summer Report to the Nation has had about the toughest spot CBS could give it-opposite NBC's super-popular Fibber McGee and Molly (TIME. April 22, 1940). CBS regards its Crossley rating, maintained somewhere between four and six, as a triumph under the circumstances...
Anna Eleanor Roosevelt as an individual drawing card nosed out Comic Fibber McGee for first place in number of NBC outlets. Score: Eleanor, 128; Fibber...
Culmination came with the 800-place banquet, held like most Hollywood shindigs in the Biltmore Hotel Bowl. NBC played host. Master of Ceremonies Rudy Vallee presented Comedians Bob Hope, Burns & Allen, Fibber McGee & Molly (Jim and Marion Jordan), Bergen & McCarthy, George Jessel. He called upon NBC's President Niles Trammell, who ended by giving Benny two gold keys that would unlock any door in NBC's Manhattan or Hollywood headquarters...
...shuffling diffidence as his stock in trade, he has led the radio field for eight of his nine broadcasting years. But few days after his superfete, Crossley (Cooperative Analysis of Broadcasting) released its latest ratings. First on the list, instead of Benny, were the everlasting corn-belt comedy favorites, Fibber McGee & Molly. Benny stood second highest...