Word: fibber
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Sheer Friendliness. Radio Writer-Producer Don (Fibber McGee & Molly) Quinn thinks that "this practice amounts to petty larceny. After all, for me to chisel a part of my sponsor's time to give a free plug to someone else in return for an electrical bicycle pump just plain isn't honest." But Quinn has been unable to get the Radio Writers' Guild or his advertising agency to share his indignation. And he concedes that policing the practice is nearly impossible: "Inevitably, a gag will occur that names a national product. You'd be silly...
...Fibber McGee & Molly (Tues. 9:30 p.m., NBC). Back for a new season...
Many radiomen think the Chicago experiment is doomed. They see a parallel between what is happening in TV and what happened in radio in the '30s, when Chicago pioneered in low-budget dramas, documentaries like The Empire Builders, and situation comedies like Amos 'n' Andy, Fibber McGee & Molly, and Vic and Sade. By 1937, almost 400 network shows a month were originating in Chicago for NBC alone. Then New York money and Hollywood climate and opportunities began to siphon off Chicago's talented radiomen, and most of the remaining shows degenerated into a mishmash of successful...
...Everybody said there wasn't enough dramatic appeal in it," says Producer-Director-Writer Cy Howard of his Life with Luigi (Tues. 9 p.m., CBS). "Everybody told me no sponsor would buy it. And now look! It has knocked over Bob Hope,* and cut into the rating of Fibber McGee & Molly. It has made Tuesday night. It's got a wonderful sponsor [Win. Wrigley Jr. Co.]. It's got everybody amazed, it's got me amazed...
...blizzard beat with glass-rattling fury on the steamy windows of Franklin Doughty 's comfortable South Minneapolis home. In the living room, Insurance Man Doughty reluctantly left a television basketball game, tramped upstairs to tell ten-year-old Janet and tousled Tommy, 8, to turn off Fibber McGee and Molly and quiet down. It was almost 9 o'clock, said Doughty, and high time for sleep...