Word: fiber
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Dates: during 1950-1959
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...stricken Italian firms, Snia Viscosa never took a penny in American aid. Marinotti sold the company's skyscraper headquarters in Milan, converted other negotiable assets into cash, trimmed payrolls and expenses. Without going into debt or accepting government handouts, Snia Viscosa was producing 55,000 tons of fiber annually by 1947 (present production: 135,000 tons annually). But with productive capacity vastly greater than Italy's consumer market, Snia Viscosa had to export or topple of its own weight...
Renaissance Man. Today Snia Viscosa is the world's largest exporter of textile fiber. With growing foreign markets, Marinotti cut prices 6% to 10% last year in a bid to increase the firm's sales in Italy as well. Result: sales in some lines jumped as much as 40%. Marinotti is now dickering to build new plants in India, Germany and the U.S., will soon travel to the U.S. to push American sales and promote a virtually tearproof synthetic paper called Papertex (TIME, July...
...complaints against Crown Zellerbach Corp. and Scott Paper Co. In significant first victory, FTC got world's biggest papermaker, International Paper Co., to sign consent decree agreeing not to acquire interest in any competitor for next decade. International also promised to sell its 12% stock holdings in Longview Fiber Co., a top West Coast papermaker...
Tearproof Paper. A super-tough paper made of plastic-coated nylon will soon be produced in the U.S. by Snia Viscosa, Italy's biggest synthetic fiber maker. Called Papertex, the new plastic paper is guaranteed tearproof, flame-resistant, and impervious to insect or water damage, can be folded and unfolded thousands of times without cracking. Already tested for such diverse products as maps, photographic paper, lightweight handbags and raincoats, Papertex will be made in the U.S. on a large-scale commercial basis by a new company formed by Snia Viscosa called Resinova, in conjunction with General Aniline & Film Corp...
Static-Free Synthetics. Two new processes to eliminate the static from synthetics so they will not cling to the skin and gather lint will soon be in use. A Celanese Corp. of America process coats cottonlike cellulose around each filament of fiber in its Arnel fabrics. Onyx Oil and Chemical Co. has developed a chemical compound called Aston which can be applied to all synthetics to kill the static. Clothing manufacturers will plug the fabric as "Astonized...