Word: fiberboard
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Baker was "such a persuasive salesman that in 1938, when he wanted to build a $2,000,000 fiberboard plant in Mobile, he simply gave a dinner in Manhattan for the heads of 10 large investment trusts, raised all the money that very evening...
Another 115 couples without children will make their homes, sans kitchen, in the Hotel Brunswick in Boston and take their breakfasts and suppers nearby for $1.25 per day. Rent is at $65 a month compared to $30 to $35 for the less luxurious FPHA fiberboard houses...
...shoemakers have only shaky hopes of selling many ersatz shoes. Plastics are already short. There are not even enough plastic shoes to ration. Wood for heels, failles for uppers, fiberboard for inner-soles, and even the cements that hold them together, are also on the critical list. And the shoe industry, with average wages of $29 a week v. $52 in war industries, is suffering from acute manpower shortage: in December, it had 26,000 (13%) less workers than a year...
...Gilbert Co., famed for its metal Erector sets, has invented reasonable facsimiles in wood and porcelain. Lionel Corp. has substituted fiberboard model railroad kits, with "realistic roadside accessories," for their streamlined electric trains. Other ersatz build-it-your-self sets ran the gamut from Flying Fortresses and anti-tank guns to farms complete with milking pails, and three-ring circuses complete with rolling lion cages. There were cardboard guns that rat-a-tat-tatted just as if they were made of metal, Para-Commando dolls (with ammunition and food kits), miniature WAVES, WAACs and Marines, wooden roller skates...