Word: fictioneering
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Dates: during 1940-1949
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From the flying cowboy on the cover (see cut) to the gag cartoons in the back of the book, the Saturday Evening Post had changed a lot in 18 years, and generally for the better. There was more fact than fiction on the bill of fare, and the helpings were smaller. Of the ten articles, not one explained a tycoon's secret of success in terms of sobriety, thrift and an 18-hour day. The dowdy "Post Old Style" type was long since gone; clean-cut Bodoni dressed the pages. Up front the hors d'oeuvres included...
Post Haste. "We're conservative, but I don't think blindly so," says the Post's $74,519-a-year editor. "I consider Henry Wallace our most dangerous citizen, but we accept articles about him." Hibbs feels not at all defensive about his fiction, which is poorer than in the '203 (like magazine fiction generally). "But our readers seem to know what they want," says Hibbs. "We did without Tugboat Annie for seven years and the complaints never...
Kingsblood Royal (which is the Literary Guild's choice for June) is a novel chiefly in the sense that it contains some of the most artificial fiction, dressed in the worst prose, that "Red" Lewis has ever written. In essence, it is a cut-&-slash pamphlet, packed to the boards with ferocity, diatribe and disgust. Kingsblood Royal is not another onslaught on the old established fact of Southern discrimination; it is a blow at the smug white of the Northern cities-at the man who merely dabbled in race prejudice until the industrial needs of World War II caused...
Pitted, flaccid Frank Clair is the hero of a new novel by Janet Miriam Taylor Caldwell, whose previous novels (This Side of Innocence, The Eagles Gather, Dynasty of Death, etc.) have rung up a total sale of almost 2,000,000 copies. This Side of Innocence was the biggest fiction seller of 1946. Consequently, the appearance of her new novel is an event for her admirers-and, for analytical critics, another ripe opportunity to examine the ingredients and treatment wherewith Author Caldwell has made herself one of the richest novelists...
...presumably this profit motive that makes Artist Caldwell write fiction that is never above the intelligence-level of the most stunted book buyer. There Was a Time is packed to the boards with the kind of hatred of people and of the world that is often felt by the most normal man. But it is always balanced by Author Caldwell's cautious and frequent lip service to such equally human aspirations as love of humanity, tolerance and faith...