Word: fictioneering
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Dates: during 1940-1949
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...needing money, he returned to fiction with sardonic, sentimental fairy tales like Three Wise Guys, the story of the Nativity retold in Runyon's "historical present," by a modern Grimm who talked out of the corner of his mouth. With Howard Lindsay, he turned out a play, A Slight Case of Murder. A score of his stories (Little Miss Marker, etc.) became movies; a few, like The Big Street (1942) he produced himself. Hearst christened The Brighter Side, the daily column where Runyon's endearing ignoramuses, Joe and Ethel Turp, were born...
...book year-according to the adding machines. The grand total of titles published would come to something like 7,500 in 1946, including about 1,500 works of fiction, 300 histories, 400 biographies. The quality of the books, of course, was another matter...
...FICTION...
...young men of the calibre of Schorer and Barber is the situation in the field of American literature. Above the basic introductory course, English 7, exactly two undergraduate courses in the field have been offered this fall: one on the local color movement and the other on American fiction since 1890. Both are specialized in the extreme and neither is concerned with the central focus of American literature, the middle span of the nineteenth century. And to pile Ossa on Pelion, the course on American fiction since 1890 conflicts in examination group with professor Merk's History of the Westward...
Anemic Liberty was so flushed with joy that it added a front cover on trains, considered the first-rate catalogue a better draw than its fiction. Cried a Liberty executive: "With kids and their dads crying their eyes out for trains, that catalogue made a real come-on proposition...