Word: fieldcrest
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...with a deal to produce carpets with the Andy Warhol Foundation, using the artist's designs. Farida Khamis says the company aims to become a market leader in a new product line: home textiles. It has inked deals to make sheets and towels for such brands as Cannon and Fieldcrest (whose parent, Pillowtex, closed its U.S. mill in 2003). "We have not reached our maturity," she explains. "We want to become even more global, penetrating markets we did not sell to before...
Today some 35,000 shoppers a week descend on about 125 outlets in town to get the real stuff. Young couples from Manhattan take an hour's drive on Saturdays to stock up on Fieldcrest sheets; Philadelphia Main Liners trek some 40 miles for Harve Benard outfits. Suburban moms motor in for the kids' Nike running shoes, and senior citizens on bus tours from as far away as central Pennsylvania buy Carter's clothing for grandchildren. Even given the discounts, Flemington merchants grossed about $100 million last year, and they expect to do better this year...
...color prophesies of CAUS and other organizations have a demonstrable effect. After studying the 1983-84 forecast, which predicted the increased popularity of soft, muted greens, Fieldcrest has introduced new shades of green in its line of towels. The auto companies, working with CAUS charts, are hoping that buyers in 1985 will flock to silver cars...
...River Mills, a medium-sized Virginia textile firm (1966 sales: $281 million), and smaller, North Carolina-based Fieldcrest Mills ($171 million) decided to copy the long-established industry pattern by merging. If stockholders approve a swap of securities worth some $87 million, the merged company will have combined sales of more than $450 million, a strong position as the U.S.'s fourth biggest publicly owned textile company (after Burlington Industries, J. P. Stevens & Co. and United Merchants and Manufacturers), and a new name: Dan River Fieldcrest...
...sleeps on the American flag and lives to tell about it. But Fieldcrest insists "Three Cheers" is merely "a salute to colorful living," with any associations flagwise purely coincidental and absolutely not intended. The colors are red, white and blue, all right, but Betsy Ross didn't patent the scheme. And, most important, the stars and stripes never appear together at the same time on the same sheet, pillowcase or reversible bath towel (stars or stripes, never both, border the sheets, mix or match with towels and pillowcases in overall prints of either pattern). As a final disclaimer...