Word: fieldcrest
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Dates: during 1960-1969
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...River Mills, a medium-sized Virginia textile firm (1966 sales: $281 million), and smaller, North Carolina-based Fieldcrest Mills ($171 million) decided to copy the long-established industry pattern by merging. If stockholders approve a swap of securities worth some $87 million, the merged company will have combined sales of more than $450 million, a strong position as the U.S.'s fourth biggest publicly owned textile company (after Burlington Industries, J. P. Stevens & Co. and United Merchants and Manufacturers), and a new name: Dan River Fieldcrest...
...else is clean or an unexpected guest arrives), today account for less than 45% of home sales. More and more, the going way to go to bed is in checks and plaids, scallops, scrollwork, and fields upon blooming fields of flowers. And for the linen closet that has everything, Fieldcrest last week rounded out the collection. The newest way to turn in with style: stars and stripes...
...sleeps on the American flag and lives to tell about it. But Fieldcrest insists "Three Cheers" is merely "a salute to colorful living," with any associations flagwise purely coincidental and absolutely not intended. The colors are red, white and blue, all right, but Betsy Ross didn't patent the scheme. And, most important, the stars and stripes never appear together at the same time on the same sheet, pillowcase or reversible bath towel (stars or stripes, never both, border the sheets, mix or match with towels and pillowcases in overall prints of either pattern). As a final disclaimer...
...titles: Mumford, 51, has been president and chief executive of Unilever's U.S. arm since 1959; last week he became chairman as well, succeeding retired William H. Burkhart. Illinois-born and educated (University of Illinois '35), Mumford came to soapmaking Lever Bros., ten years ago from towelmaking Fieldcrest Mills. As president, he has followed a Burkhart strategy of not knocking heads with bigger Procter & Gamble, instead pushing products that Lever has hit the market with first. From Lever's glassy Lever House in Manhattan, Mumford directs a firm cost control program. While sales increased only slightly...
...dropped in on an upper Broadway auto agency and decided on five Cadillacs in as many minutes. A note-taking aide asked, "Five Cadillacs, Your Majesty?" Replied Hassan, "Um . . . yes, five." His biggest field day was at the Fieldcrest textile showroom, where he bought so fast and furiously that salesmen had to send out for more order pads. While inspecting samples, King Hassan's face would light up or turn somber as he pronounced his verdicts of "Très distingué!" or "Passé." The King was said to "adore prints" and bought a total...