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...weeks before Election Day, Barack Obama's campaign was mobilizing millions of supporters; it was a bit late to start rewriting get-out-the-vote (GOTV) scripts. "BUT, BUT, BUT," deputy field director Mike Moffo wrote to Obama's GOTV operatives nationwide, "What if I told you a world-famous team of genius scientists, psychologists and economists wrote down the best techniques for GOTV scripting?!?! Would you be interested in at least taking a look? Of course you would...

Author: /time Magazine | Title: How Obama Is Using the Science of Change | 4/2/2009 | See Source »

...coincidence that Obama's budget proposes an ambitious program of automatic-enrollment pensions for workplaces that don't offer 401(k)s or that his stimulus package has billions of dollars for smart meters. Behavioral science - especially the burgeoning field of behavioral economics that has been popularized by Freakonomics, The Wisdom of Crowds, Predictably Irrational, Nudge and Animal Spirits, which is the new must-read in Obamaworld - is already shaping dozens of Administration policies. "It really applies to all the big areas where we need change," says Obama budget director Peter Orszag. (See the top 10 nonfiction books...

Author: /time Magazine | Title: How Obama Is Using the Science of Change | 4/2/2009 | See Source »

...original version of this story misidentified Mike Moffo as a field director of Obama's campaign...

Author: /time Magazine | Title: How Obama Is Using the Science of Change | 4/2/2009 | See Source »

...Crimson and Tigers open their twinbill on Sunday at 12:30 p.m. on Soldiers Field, but first Harvard will take on league-leading Cornell (25-5, 4-0) in a pair of games tomorrow. The first pitch is scheduled...

Author: By Kate Leist, CRIMSON STAFF WRITER | Title: Crimson Seeks Revenge at Home | 4/2/2009 | See Source »

...We’re just really excited to get on our home field, having our fans there, hopefully having a lot of good support,” co-captain Hayley Bock said. “I’ve had to play Princeton and Cornell away for the last three years, so I’m really excited to have this rivalry at home...

Author: By Kate Leist, CRIMSON STAFF WRITER | Title: Crimson Seeks Revenge at Home | 4/2/2009 | See Source »

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