Word: fields
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Dates: during 1950-1959
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...high school, no matter what, and there he found football. When Sam made the Class-B all-state team as a 200-lb. tackle for Farmington High School, Coach Art ("Pappy") Lewis of West Virginia University began dropping by to watch him play. "He was hunting all over the field for people to knock down even then," says Lewis. With a full scholarship to West Virginia, Huff majored in physical education (C plus grades) to get ready for a coaching career, dutifully plowed through such classes as Ballroom Dance, Fundamentals of Basketball, and Wrestling, got creditable...
...field, Sam Huff is an unassuming extravert with a reputation as a waitress kidder, a dislike for liquor (two beers make him woozy), and a quiet determination to get to bed around 10 every night. But the game has left more of a mark on him than the slightly twisted nose in his handsome, square-jawed face. Sometimes he worries that the mean streak he works up for his profession of violence will affect him permanently. "You've got to watch that you don't take it off the field with you," says Sam. "You get guys...
...medium-priced car to compete with Chrysler's Dodge and DeSoto, General Motors' Pontiac, Oldsmobile and Buick. Studies showed that by 1965 half of all U.S. families would be in the $5,000-and-up bracket, would be buying more cars in the medium-priced field, which already had 60% of the market. Edsel could sell up to 400,000 cars a year...
...Taste of Lemon. The flaw in all the research was that by 1957, when Edsel appeared, the bloom was gone from the medium-priced field, and a new boom was starting in the compact field, an area the Edsel research had overlooked completely. Edsel's styling, in particular the grille, which resembled an Oldsmobile sucking a lemon, was not much help, even after the lemon was removed. In its first six months Edsel made 54,600 cars, and then went steadily downward: 26,500 cars in 1958, fewer than 30,000 cars so far in boom-time...
Actually, Ford will not lose its entire investment. Of the total, $100 million went for production facilities, which will be used to produce Ford's second entry into the compact-car field next spring. As a running mate for the Falcon, Ford plans a slightly larger, more luxurious compact model that it originally thought of calling the Edsel Comet. Now the new car will just be called the Comet...