Word: fielmann
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...FIELMANN Throw Your Weight Around...
...Germans in need of new eyeglasses can have a pair made at any one of hundreds of optical boutiques or discounters. But many prefer to visit an optician at Fielmann. This is partly because Germany's largest optical chain, which sold nearly 50% of the 10.6 million pairs of spectacles purchased in the country last year, promises to match the lowest prices available. A well-known Fielmann TV ad, in classic noir style, shows a busty blonde sauntering into the office of a hard-boiled private eye. "Find an optician cheaper than Fielmann," she implores. "Forget it," the sleuth responds...
...also doesn't take a detective to find Fielmann shops, which number 536 in Germany - and counting. The Hamburg-based company sees the downturn as a chance to press home its dominance by expanding and squeezing out stumbling rivals. Fielmann, which also operates in Austria, Switzerland, the Netherlands and Poland, plans to open 150 new stores in Germany alone, as many as 30 of them this year. Georg Alexander Zeiss, Fielmann's head of finance, says that he is also considering acquisitions of smaller, weaker competitors. "We are looking at every serious opportunity," Zeiss says...
...Founded by CEO Günther Fielmann in 1972, the publicly traded company can afford to be aggressive. While the total optical market in Germany grew 3.2% in 2008, Fielmann's sales jumped 7%, according to the Central Association of German Opticians. Total net profit soared 39% to $163 million. Company officials attribute the results to the company's size. Fielmann sources frames in bulk, from both cheap Asian manufacturers and designer brands, keeping costs low. Indeed, Fielmann's expansive mood shows that farsightedness can be a virtue: you can envision the day when the recession will...
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