Word: fiero
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Increasingly, buyers are looking for cars that combine styling and performance. Despite the 55-m.p.h. speed limit, they want quick, highly maneuverable vehicles. General Motors' Pontiac division, which had expected to sell 65,000 of its agile, two-seat Fiero (base sticker price: $8,310) this year, now says sales will top 100,000. Momentum is also building for the $15,500 turbo-powered Chrysler Laser and Dodge Daytona, which have a claimed top speed of 125 m.p.h. In California, one of the strongest sellers is the Chevrolet Camaro Berlinetta, a luxury sports car. Loaded with options such...
...Mark VII LSC has been redesigned for better handling. It has a new slippery shape and a suspension system that uses air-filled rubber sacks instead of steel shock absorbers. Another manufacturer that has been especially successful with cars designed for demanding drivers is Pontiac. In addition to the Fiero, it has won over customers with its 6000 STE, a mid-size model aimed at wooing young adults away from expensive imports. The STE has a wedge-shape profile, six head lights in place of the usual four, and it handles like a European sedan...
Detroit's factories are getting their workers closer to what they are making. At the plant where Pontiac builds its stylish Fiero, Manager Ernie Schaefer has eliminated one rank of supervisors, forcing responsibility on line workers. The pressure is on, he says, "to do it right the first time." At a Buick plant in Flint, Mich., a worker monitors the reliability of springs on a computer screen, rejecting those that do not measure up. Says Utilityman James Adkins: "I like it. It makes my job easier...
...currently has 43.1% of the U.S. market. GM brought out its completely redesigned Corvette (suggested retail price: $23,835). "It can compete with anything in the world," boasts Robert Lund, GM vice president for sales and marketing. This month the company introduced its two-seater, the mid-engine Pontiac Fiero ($8,000-$ 11,000). Transmission problems have delayed the arrival of GM's new full-size Cadiliac de Ville and Buick Electra until early next year...
...seater sports car they will introduce this month, Pontiac executives summoned the press to a sneak preview in a cavernous auto plant. At the climax of the meeting, officials did not show off the car. Instead, they unfurled a banner displaying the result of their hard work. FIERO, it said, revealing the auto's name, which is Italian for "proud." It was no small disclosure. Detroit carmakers spend millions of dollars each year dreaming up prospective auto names, and they risk much more when they finally choose...