Word: fifa
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...FIFA World Cup Special Coverage from TIME...
...FIFA World Cup Special Coverage from TIME...
...FIFA World Cup Special Coverage from TIME...
Person of the Week NET GAIN? Joseph ("Sepp") Blatter won re-election as president of fifa, saying of his many detractors: "They have realized it is not easy to remove Sepp Blatter." That may be, but disentangling himself from the financial scandals that plague his organization will prove much more difficult...
...tide that floats the boat of many advertisers who, like Nike, do not even sponsor the competition. Adidas, an official sponsor, is the leader in the soccer goods market and happily promotes the familiar values of teamwork in its advertising. Nike's campaign, condemned by the governing body FIFA as "ambush marketing," is trying instead to reinvent soccer. Scorpion Knockout is the futuristic, pared-down game played by 24 stars like Thierry Henry, Luis Figo and Fredrik Ljungberg in an expensive - reportedly $14.5 million - three-minute commercial that has been airing since April. In the ad, to a thumping remix...