Word: fifth
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...Bottega Veneta store on New York's Fifth Avenue, designed by Bill Sofield and Tomas Maier...
...watches. He hit the jackpot--and attracted the attention of the century's new tycoons. His three grandsons later joined the business, opening more shops in Paris, London and New York City. (One brother famously traded a string of rare pearls and $100 for a mansion on Manhattan's Fifth Avenue.) No order was too extravagant: Cartier created 27 tiaras for people attending the coronation of King Edward VII in 1902. King Farouk of Egypt had solid-gold toothpicks specially made, the family of King Edward VII ordered jeweled can openers, and W.K. Vanderbilt requested 18-karat-gold...
Luxury quotient: With hopes of positioning Bergdorf's as a brand that cuts across generational lines, Gold is overseeing a top-to-bottom renovation of the Fifth Avenue emporium, and this month he launches the company's first fully transactional website...
Claim to fame: As head of communications and a fifth-generation Swarovski, Nadja, 34, embodies the freshly glamorous image of the family-run Austrian crystal business...
DECEMBER. Ken earns his fifth million. A rival brings War and Peace and reads during show, saying he's tired of wasting time. Millions throughout the world ring in 2005 watching Ken's face, which has replaced the ball that drops from the top of the tower of 1 Times Square. Ratings rise...