Word: fighting
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Dates: during 1960-1969
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...British battles have been waged more noisily than the fight for the nation's soap and detergent market. Warring over the $192 million-a-year business, Lever Brothers & Associates Ltd. and Procter & Gamble Ltd. have been spending some $45 million annually wooing housewives with everything from giveaway glassware and plastic daffodils to door-to-door sales calls by costumed "Fairy Snowmen." Now, under government pressure, the war-and the suds-makers-are taking on a new pitch...
...companies' argument that massive promotion was necessary for high-volume sales, which, in turn, permit low-cost mass production and spending for research. The board's president, Douglas Jay, threatened mandatory across-the-board price reductions. Lord Cole, Chairman of Lever's parent, Unilever, vowed to fight against that possibility "by all legal means...
Some readers will be offended by the highly explicit manner in which Author Lentz describes the rude indignities heaped on the ignorant Negro troops by their white superiors, or the meanness shown by Confederate recruiters as they drag 16-year-old boys away from their homes to fight and die. There is reason to believe, however, that Lentz tells...
Cornell has traditionally been the crew-to-beat in the lightweight field. Their varsity is undefeated this year, and Harvard's coach Bo Andersen rates them "a little better than usual." He says the race will be "nip and tuck -- a real dog fight...
...stage what it is -- a stage -- and by having its cast stretch out, physically as well as metaphorically, into the audience. The blocking, which capitalizes on what are usually limitations in Agassiz Theatre, combines realism with esthetic pleasure, and modulates in perfect coordination with the play. Mayer's fight scene, for example, achieves its power by hurtling all the actors into a gaint, sprawling pretzel. The play-within-a-play is staged in ridiculous straight lines and circles which punctuate the comparative realism of the rest of Plebeians...