Word: fila
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...Plenty. No obscenities, obviously, but also no competitors. Reebok, Adidas, Converse, Fila and DKNY are out (though you can use Hilfiger and FCUK). Otherwise, the censorship seems arbitrary. You can have Chevy or Mercedes on your sneakers but not Ford, Saturn or Volvo. Strangely, Nike also banned the word Jordan--and the word TIME...
...Cambridge kids rush to soccer practices or piano lessons. Lunch time, on the other hand, brings them to Broadway Market. Hordes of them snatch at overpriced pastries and clog the check-out aisles. The girls wear head scarves, flared jeans, platform shoes, Adidas. The boys wear Tommy Hilfiger, fleeces, Fila...
...Jesus arrives. Jesus ("Chucho") Valdes is the greatest jazz pianist in Cuba, perhaps one of the greatest pianists in the world. He's a tall man, 5 in. north of 6 ft., and wide-bodied. He is casually dressed tonight, clad in an untucked purple shirt, jeans and Fila sneakers. He has played in the U.S. before, but this month he is embarking on his first sizable Stateside tour, one of the most extensive by any Cuban performer since the embargo began in 1962. Valdes has a new solo CD to promote, Bele Bele en la Habana (Blue Note...
Despite being Harvard's technological Mecca, computers on the main floor are overused and in disrepair. The screens reek faintly of Chick-fila...
...enjoying, in some cases, six-figure contracts. At competitions, snowboarders are usually adorned with various sponsors' logos. Within the Olympic system, competitors must wear officially sanctioned uniforms provided by a contracted supplier. Mark Fawcett, Canada's dominant giant-slalom racer, who draws a good portion of his income from Fila, must suspend that contract to advertise Nike, official sponsor of the Canadian team. At one point, Fawcett was so frustrated by the rule that he tried to join the New Zealand team. In the end, he decided to go Canadian anyway...