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Download speed is just one reason file sharing may not be as immediate a threat to the movie business as it may seem. "There were very beautiful copies of Shrek 2 available on the Internet when it was released," says Ted Sarandos, chief content officer for Netflix. "That didn't seem to hurt [Shrek's] ticket sales any." When DVDs are packed with special features and available to rent for $2 or to buy for $15, who wants to waste a day downloading a movie? "I've frequently suggested they give up on all this copy protection because it doesn...
Intellectual-property experts are trying to come up with new models that will allow the film industry to survive downloading. UCLA law professor Neil Netanel has proposed more product placement in movies (since advertisers care only about how many people see their products) and allowing unrestricted file sharing in return for a "noncommercial-use levy" of 4%, regulated by the Copyright Office and imposed on the price of new computers and other copying devices. Netanel's estimate of the resulting profit for the studios: $2 billion a year...
...public relations campaign to try to sway people from downloading movies illegally is also under way. Theatrical trailers show stuntmen, set builders and special-effects experts claiming they are the ones hurt by illegal downloads. And the industry has raised concerns over security dangers and privacy issues endemic to file sharing...
...time and technology are not on the studios' side. Just as the Napster phenomenon appeared to come out of nowhere, the next generation of file-sharing software is already in utero. Last month computer scientists at Caltech set a new data-transmission record: they achieved the equivalent of downloading a full-length feature film in 4 sec. It's a bumpy road to acceptance for any disruptive entertainment technology, from piano rolls to the VCR. "One thing you can count on in Hollywood is fear of change," says Warren Lieberfarb, the man who launched the DVD. But as Lieberfarb...
Millions of people have figured out how to download movies, using file-sharing services that traffic in other people's pirated copies. But acquiring movies this way is problematic, not to mention illegal: sometimes it works, sometimes you accidentally get porn. And sometimes the studios catch you. Here's how you can do it legally...