Word: filipacchi
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David Pecker, the former chief of Hachette Filipacchi (Elle, George) who became president and CEO of American Media in May, vows that the Globe acquisition will actually lead to a greater diversity among the big three tabloids. After he and his partners, including ex-Deputy Treasury Secretary Roger Altman, bought American Media for $850 million, Pecker cast a cold eye on his new possessions, which had been losing circulation for five years. (The Enquirer, the Star and their wacky sibling, Weekly World News, sell a combined 4.4 million copies weekly, down 35% since 1994.) One reason, he contends, is that...
...Kennedy and Berman honed their idea for the magazine, the French media company Hachette Filipacchi became keen to sign up Kennedy. But executives there had a different idea about what the magazine would be--none of that altruistic grass-roots empowerment stuff, no hard edges at all, and lots of Kennedy. George, as the magazine was called, owed its early success to Hachette's great job of marketing its editor...
With George, the politics-and-celebrity magazine he founded and had edited since 1995, John F. Kennedy Jr. channeled the public attention that was his inheritance into a field where attention is the major currency. David Pecker, the former president and CEO of Hachette Filipacchi, George's publisher, recalls that after the 1992 election, Kennedy "became fascinated with the convergence of politics and pop culture," which was the organizing principle of George. Sporting Cindy Crawford on its first cover, George sought to draw celebrity-mad readers to politics, if not always for the most serious reasons--for instance...
Having plopped down a reported $20 million only a year ago, Ronald Perelman, chairman of Revlon and New World Communications Group, and David Pecker, CEO of Hachette Filipacchi Magazines, were understandably interested in what their new property, Premiere magazine, had in store for its 600,000-some circulation. But interest quickly turned to interference that has now led to the resignation of two top editors and near rebellion by the staff...
...first public potholes. Eric Etheridge, the magazine's editor, is leaving after just two issues, citing "editorial differences." Kennedy, whose title is editor-in-chief, will reportedly assume Etheridge's hands-on duties at the magazine, a joint undertaking between Kennedy's Random Ventures Inc. and French publisher Hachette Filipacchi. From the beginning "George" defied the odds against political publications by selling 500,000 copies of its innaugural issue. And though it received favorable critical reviews, the magazine's initial success was attributed to the star quality of the 35-year-old Kennedy, who generated massive amounts of prepublication publicity...