Word: filipacchi
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Dates: during 1970-1979
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...amount for any magazine's debut. LIFE'S 10?-in. by 13?-in. page size inspired a few agencies to craft ads that are so visually stunning they could pass for the magazine's photo layouts. Indeed, the picture magazine may be making a general comeback. French Publisher Daniel Filipacchi is assembling a sizeable staff to revive Look magazine as a weekly early next year; the German magazine firm Gruner & Jahr will launch a U.S. version of its expensively produced Geo at that time; the publishers of the classy Realites are planning an other assault on the market in January...