Word: filipacchi
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Dates: during 1970-1979
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Since French Publisher Daniel Filipacchi revived Look magazine in February, seven years after it folded, the glossy, large-format biweekly has been a nice place to visit, but not many journalists managed to live there. Fifteen editorial employees were fired or forced out, including Managing Editor John Durniak; Executive Editor Marianne Partridge resigned after five issues. For a time, new sackings seemed to come at the end of every week, a ritual that became known around the magazine's Manhattan offices as "Black Friday...
Last week most of the survivors never made it to Friday. Filipacchi turned the editorial and financial management of Look (arc. 650,000) over to Jann Wenner, 33, editor and publisher of Rolling Stone, the rock-music tabloid. Wenner will receive an unspecified fee and a share in any future profits-but no stock-and has agreed to lend Look $500,000. Filipacchi, who publishes Paris Match and eleven other French journals, will retain 51% ownership of the magazine (six French partners control the rest). Wenner will remain Rolling Stone's editor and publisher, assume those titles at Look...
...explanation, Wenner and Filipacchi announced that beginning with the July issue, Look will switch from biweekly to monthly publication, a move they said justifies deep staff cuts. Look's start-up costs have already topped $7 million, and losses are mounting at the rate of $300,000 an issue. The magazine received cautious initial praise for its mix of photos, articles about politics and medicine, and timely profiles, but lately the celebrity fluff has gained ground. Admitted former Editor and President Robert Gutwillig, 47, who remains a consultant to Filipacchi: "If we had done a better job, we would...
...Look is the gamble and brainchild of Daniel Filipacchi, 51, former disc jockey and news photographer who is now the successful publisher of Paris Match. His original intent was a $1 weekly with outsized 9-in. by 12-in. pages. But fearing that the magazine's $25 million bankroll (Filipacchi put up 51%, six French partners the rest) might be exhausted before the new venture got on its feet, he decided to lower the publishing frequency to twice a month and raise the price to $1.25. At the outset Look expects to sell 600,000 copies, less than...
...Though Filipacchi now spends two-thirds of his time in the U.S. and participates in all major editorial and business decisions, the man most in charge is Editor and President Robert Gutwillig, 47, a graduate of Playboy Enterprises with ten years in serious book publishing (World Publishing). "We're oriented toward middle-class Middle America," insists Gutwillig. "You won't see our editors hanging out at Elaine's." The hirings, firings and strategy shifts that kept the staff in turmoil before the first issue appeared may well continue. "This is not art," says Gutwillig firmly. "This...