Word: fillers
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...FILLER IS THE FOUNDATION of any newspaper All that semi-consequential stuff like Twistagrams, notice columns and "quotes of the day" is vital to keep readers occupied between the real news and the advertising. Without filler, most paper would look like gray and white checkerboards...
...American economy. Owners will shell out $1.4 billion for 1 million tons of cat food that carry such whisker-licking names as Meow Mix and Tender Vittles. These processed delights consist largely of soybean, corn and wheat. One hundred eighty-nine million dollars' worth of cat-box filler will inevitably follow. Revenues to veterinarians, animal psychologists, pet shops and grooming parlors will add even more millions. All of this must be added to the initial cost of buying the beast...
...magazine should be about 64 pages long, with 40 to 60 pages of editorial, depending on advertising," he said, adding, "We are going to mold the advertising to the pages so there will be no filler...
...character, so unnecessary and marginal to the movie's main action and yet inflated to appear like a crucial scene. Most of the humor throughout the picture is similarly point-less, derisive and unaligned with the story's primary course of action. It's used as a kind of filler to bridge scenes of suspense or violence--which are all DePalma really cares about--and it is significant that, of the four or five really suspenseful, violent scenes, three are built into dreams, occurring only in a character's mind but presented in such a way--with a tight, dramatic...
...Welle in Russian and other languages of the U.S.S.R. provide generally reliable reporting and less ideological filler about events inside the Soviet Union than The Beacon, the nationwide hourly news program beamed from Moscow. The Western radio stations also offer Soviet listeners tantalizing glimpses of capitalist life through feature stories and interviews, while playing the siren song of rock and folk music, which are immensely popular among Soviet youth...