Word: fillers
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Ernest Laurence Thayer '85, leaving Harvard with William Randolph Hearst, accompanied the latter to California, where he worked under the father of the newspaperman, himself a great journalist. "Casey at the Bat", Mr. Thayer's masterpiece, was dashed off in a very short time as a space filler for the paper. It attracted little attention, until six, months later when it was brought east by Archibald C. Gunter, the well-known author, and given to Mr. Hopper, with the suggestion that he might some day be able to use it. "I was playing at the time at Wallack's Theatre...
Many, many years ago an opera called Cavalleria Rusticana was composed. It proved, as a vaudevillian would say, an immediate wow. Its Intermezzo, written as a time-filler to cover the distribution and consumption of oranges between the acts, has been scored for every known combination of instruments, including flute and banjo, hand-organ, and the voice of John McCormack...
...Ford stations, a man with a nose for cars will have to be evolved. The collapsible automobile appears to be in for its day. A few reefs handled in here and there, a disguised radiator, a squeaking device, and even the majestic Rolls Royce will sputter up to the filler and demand an injection of sixteen-cent...
Here, tucked away in a corner, is a poem by a man now famous throughout the English-speaking world ? bought as a space-filler then. Here is the one fine short story published by another?now his novels sell by the hundred thousand, but if he is remembered beyond a decade it will be for that short story. A ponderous article shivers at the radicalism of certain daring young artists ? now safely tucked away by the new sophisticates on the dusty shelf of reactionary classicism. Another proves a European War impossible with the most convincing sort of statistics...
Many readers, no doubt, will miss the sentiment and sensationalism to which their newspapers have accustomed them. The "human-interest" not cannot be expected; gossip, opinion, personalities would all be out of place. But among those who are tired of searching through huge areas of filler and advertising for the solid kernel of fact, there exists a real need for "Time". If its sponsors remain content to satisfy this group, "Time" will perform a good service...