Word: fillers
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...longing to be back that he might assume the post of dictator of styles. For the time when a suit was a suit and a hat a hat is passed. Warnings and ridicule of the increasing vanity of man can be laid to despairing editors in dire need of filler who under such circumstances will draw unwarranted conclusions from a single individual rich enough to purchase hair cut, shave, shampoo, and tonic all at once...
...Some excellent animal work is included in the performance. Beeman and Grace presented in "You'll be Surprised", some very clever roller-skating, Donovan and Lee did well in "Doing Well, Thank You", and Davis and Pelle gave a remarkable exhibition of strength. The balance of the program was "filler" of the most ordinary type, and the whole was rather less satisfactory than the patrons of Keith's have come to expect...
Perhaps the editorial was merely a "filler" or, indeed, it may have been written in the same lighter vein as the one concerning the expected visit to America of a member of the deposed House of Romaneff, which appeared some weeks ago on your second page, or many others, which I have read and forgotten...
...natural that with the approach of spring should come the "Crew" number of the Illustrated. It is also to be expected that in these exciting times there should be the undercurrent of military spirit which appears in the Illustrated's pages. No one will deny that it makes good filler. But it is a "Crew" number, without doubt, a moderately good one, but not on a par with their "Auto Show" number...
...Illustrated starts its career under the direction of the Class of 1918, abreast of the times and alive to its possibilities. The "Junior Dance" number, which gets its special title from an attractive cover and a space filler editorial on terpischorean joys, contains an adequate array of articles on the military situation, baseball, ambulance drivers, and the death of R. H. Hitchcock...