Word: fillin
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Schippers was a fillin. L'Heure Espagnole was to have been led by the veteran Tullio Serafin, 74. But Serafin was ill at his home in Italy. Until a fortnight ago Schippers had never had Ravel's score in his hands, but he is what is known in the heater as a quick study. With his flair for the modern and his incisive baton technique, Schippers came through fine. Ravels music sparkled, and the cast matched it with high-spirited singing and acting...
...successful adman nowadays must "get into the field"-even if it is only on a "one-man survey"-to "check the trade" and get an "on-the-ground approach" to the "big picture." That means, of course, both "sales-wise" and "production-wise." Then, having gotten a "fillin" (which is known in advertising circles as letting an outside dope in on the inside dope), he will be all set to "finalize his thinking" and "explode the market...
Until two years ago, Selby was a Bulletin rewrite man. As a vacation fillin, he started to write "In Our Town," which had been merely a collection of amusing miscellany. Selby filled in so vigorously that he kept the column, and transformed it. When a Camden commuter complained about having to pay an extra 3? for a transfer on Philadelphia's transit system Selby investigated. He found, to the transit company's amazement, that its cashiers were systematically overcharging everyone. When other readers complained about tenement "fire traps," Selby checked into the city ordinances, and soon landlords...
...back streets, still ranked in popularity with curling and hurling when it went on TV in 1947. Since then it has played to sellout audiences, 90% of whom first saw it over TV. Wrestling, too, had a sweaty, dying pallor until it was hurried onto TV as an inexpensive fillin. So astounding was its success that when Promoter Ned Irish put a wrestling match into Madison Square Garden last month, he grossed over $50,000-$10,000 more than any boxing card had drawn all season. Said Irish: "At least 40% of the customers were women-there's nothing...
...publicity has a tactful way of wording it: the TV show called Blues by Bargy appears "at various hours" during the week. Tall, limpid-eyed Singer-Pianist Jeanne Bargy, 27, describes her eight months with CBS more bluntly: "I'm a fillin. Whenever they have an odd quarter-hour or when someone is sick, they get in touch with...