Word: film
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Dates: during 1940-1949
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...luggage containing 400 pounds of promotion material and special gadgets. Wilcoxon's mission: to pour it on for six groups of "public opinion leaders" in each city-women's clubs, churches and religious groups, school officials, fashion designers, manufacturers and retailers, the press, radio and TV and film exhibitors...
...Francisco and Seattle, where Wilcoxon made his first two-day stops, each group got the appropriate tea or cocktails, a recorded greeting from DeMille and a 40-minute spiel from husky, suave Henry Wilcoxon. The actor, who plays a military governor in the film and goes on drawing his $1,000 weekly salary while spreading the good word, promised them that the picture would offer not merely entertainment, but education, inspiration, food for thought-in short, just about everything but salvation. ("...A story of love and lust, brutality and kindness, despair and hope, strength and weakness...
...Sunday schools will get a 16-mm. film assembled from earlier uplifting DeMille epics, plus just enough...
...Grade and high schools will get film strips, audio-visual materials, mimeographed throwaways, all with a soupgon of the Paramount gospel...
...Leading Paris designers will create gowns of the Minoan period (the film's setting), and Seventh Avenue will turn them out to be sold by 600 stores through the length and breadth of the land. (Says Condon: "We've got more on Minoan culture than Arnold Toynbee...