Word: film
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Dates: during 1940-1949
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...mass-produced in retorts and female yearnings for motherhood were assuaged by a quick shot of "pregnancy substitute." The only utopia currently available for study is not up to feelies yet, but it is ready to report progress. Last week, Russian Movie Director Grigory Alexandrov announced that the Soviet film industry was on the verge of producing smellies. Said he: "We want to look through the screen as through a window. We want to hear, to see, but also to smell the breeze of the sea, the perfume of flowers and of green pastures...
...West has also dabbled in smellies, but seems to have outgrown them before they ever had a chance. Scented motion pictures were tried at the Swiss Pavilion of the New York World's Fair, one film aired 37 different smells in 35 minutes. One of the technicians responsible, a Swiss named Hans Laube, stayed on in the U.S., but in 1946 disgustedly left for Europe since, he said, there were no takers for the smellies in America...
...usual libretto nonsense; it is quite the equal, in fact, of the usual movie yarn. To all those for whom the plot's the thing, for whom heartbeats are more important than dance steps, South Pacific will seem-as it may well be-a perfect union of film and footlights. For others, a musical play will have to rank a bit higher as drama than South Pacific, if the loss in dancing, décor, and musicomedy's festal airs is not to smack of larceny...
Breyer, who came to see the picture merely "in the line of duty," left the projection booth one of the film's biggest boasters. "I guess this proves," he stated, "that the Hollywood movie monopoly has been broken once...
...went on to explain that the film will receive careful distribution. Mainly designed for what Breyer calls "carriage trade" theaters, "A Touch of the Times" will be aimed for America's and Europe's most distinguished movie houses...