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...title even the director himself - a self-described tree hugger - might not have expected. After all, in his budget-busting moviemaking career, Cameron has engineered a planet-killing nuclear holocaust (The Terminator), created acid-blooded extraterrestrials (Aliens) and made a villain out of an iceberg (Titanic). His latest film, Avatar, the record-setting sci-fi epic filmed mostly with motion-capture cameras and computer graphics, is about as unnatural as a movie...
...rapacious Earthly corporation bent on destructive mining - and environmental hotspots on this planet. The groups have also launched a social media campaign on Twitter and Facebook urging Cameron to talk about Avatar's pro-environment theme at the Oscars. "There are so many situations like what happens in the film happening on planet Earth," says Orli Cotel, deputy communications director for the Sierra Club. "And if it takes Pandora to get people to care about planet Earth, that's fine with...
...coalition compares the plot of the film to the battle over oil sands in Canada. Getting oil out of oil sands is incredibly destructive to the environment; old-growth boreal forests must be stripped away, and enormous amounts of water are polluted in the process. There are other obvious parallels to the movie, of course: producing oil-sands petroleum is expensive, and our quest for it suggests we're getting desperate for fossil fuels, the same way our future selves in Avatar have been forced to leave a wasted planet Earth in search of pricey, and presumably necessary, "unobtanium...
...indigenous peoples of Ecuador - the Cofán, Siona, Secoya, Kichwa, and Huaorani - are the Na'vi. They're fighting the same battle to preserve their wooded home and way of life against the encroachment of a foreign corporation. "There are so many parallels to Ecuador [in the film]," says Maria Ramos, director of the Rainforest Action Network's Change Chevron campaign. "We want Avatar fans to take off the 3D glasses and support a real-life struggle." (See pictures of the world's most polluted places...
Cotel hopes that Avatar - already the biggest-grossing film in history - will become a "landmark for younger viewers," as the environmentally friendly Bambi might have been for their parents. But for all the talk of Avatar's nature-is-good-and-corporate-greed-is-bad message, it's probably fair to say that viewers like the movie because it's a feat of technology, not of political will. (And also because they probably liked the film the first time around, as Dances With Wolves or Pocahontas.) (See more about Avatar at Techland.com...