Word: filming
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Dates: during 1940-1949
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...Someone in the British embassy noticed by the ads in Evening Moscow that the film Posledny Round (The Last Round) was playing in 21 movie houses at once. It turned out to be the story of a crooked U.S. gambler and an honest prizefighter...
...away. A speaker at one meeting asked a ringing question: "Looking out across immensity to the great suns and circling planets . . . can you believe that man is to spend all his days cooped and crawling on the surface of-this tiny -this moist pebble with its clinging film of air?" The members answered unanimously with resounding noes"noes...
...hazy film of satire, or at any rate of spoofing, hangs over Yes, M'Lord. But in general Playwright Home seems to have done his best to make everything as inconsequential as possible. The play's weakness is not so much that it is trivial, as that it grows tiresome; its scenes are all played twice, including some (like Tony's with the parlormaid) that shouldn't be played at all. But there are compensations: some bright nonsensical chatter, some skillful British acting. As the butler. George Curzon. though effective, has himself rather too good...
...formula is simple: give moviegoers what they rarely get in standard cinemansions-a single feature, no popcorn, well-behaved next-seat neighbors, super-comfortable seats and, most important, high-quality pictures from Britain, France, Italy and sometimes even Hollywood. Some 70 of the U.S. sureseaters show this kind of film exclusively; the rest, as often as they can get them...
...week run in Philadelphia's Trans-Lux than from all its other pictures in Philadelphia theaters during the same period. Better still, less receipts have to be splurged on costly ballyhoo; a sureseater hit automatically woos the kind of audience that is eager to seek out a good film...