Word: filming
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Dates: during 2000-2009
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Hollywood gave audiences what they wanted, and moviegoers returned the favor by giving the film industry its favorite present: a record-breaking frame at the box office. According to early studio estimates, North Americans spent some $263 million at theaters this Christmas weekend, obliterating the $254 million mark set in July 2008, when The Dark Knight and Mamma Mia! both opened. And what did the multiplex crowds want on the first days of Christmas? Sing along: foreplay from Meryl, three sassy rodents, two blue Pandorans and a sleuth with a killer right hook. (See TIME's 2009 holiday movie preview...
...Three guys jumped on a Basiji," one man described to his companions, "Everyone around was yelling, 'Film it! Film...
...Paley also sells merchandise on her site, including 35mm prints of the film stamped with a Creative Commons License, so the buyers know the money is going directly to the filmmaker. And she has a donation link through which she has received gifts ranging from $2 to $2,000. To date, Paley has made net profits of $55,000 - and she's secured theatrical distribution in France and the U.S. "What I have learned is that the more freely you show the film, the more audiences will buy the DVD and surrounding merchandise," she says. "With a normal theatrical release...
...Even some mainstream filmmakers are starting to use online distribution to build buzz about their projects or simply to get their films to as many people as possible. Last year, Michael Moore released Slacker Uprising - a documentary about his attempts to have President George W. Bush removed from office in the run-up to the 2004 election - online for free in the U.S and Canada to encourage young people to vote. And in May, documentary filmmaker Franny Armstrong launched a website called www.indiescreenings.net, where people can buy a license and then screen her climate-change documentary, The Age of Stupid...
...Rosenthal, founder of Power to the Pixel, an organization that devises new models of film distribution, says the reason many indie directors are turning to the web is that it allows them to better engage with their audiences. "The whole film business has no connection with their audience," she says. "And with any business you have to know your consumer. The Internet has become a free distribution machine, so what can you sell that makes money? Things you can't copy. They need to be things that are based around your audience. Directors cuts, merchandise, 35mm prints of your film...