Word: filming
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...nobody can get in. Movies, though, are the people's entertainment; Hollywood exists to give its vast audience instant gratification, to have enough screens for all the masses to attend the big new movie on its opening weekend, in its optimum format. You want to see the new hit film? No problem. Theater exhibitors will increase the number of screens showing it. Buy a ticket and walk...
...show the upcoming DreamWorks-produced Dragon on a 3-D screen, then it will withhold from the theater a 2-D version of the movie to play instead ... Many multiplexes only have a single 3-D screen, so not having a conventional version of the highly anticipated DreamWorks family film to play on their other screens would severely affect ticket sales." Add to this the reported hints of an embargo that could deprive theater owners of hit films for months. According to the industry news blog the Wrap, "Executives at the [ShoWest] exhibition trade conference in Las Vegas said Paramount...
...Paramount did manage to extract a promise from exhibitors that the number of 3-D screens would hold for two weeks. This put a serious crimp in the release of Clash of the Titans, whose opening was delayed a week, both to complete the film's reformatting in 3-D and to secure more venues that could show it in that format. Clash opens Friday on about 1,500 3-D screens and 2,000 2-Ds. Industry analyst Jeff Bock of Exhibitor Relations says Clash might have been expected to earn about $100 million this weekend...
...list directors like Steven Spielberg and James Cameron were testing the format. The box office verified that interest: four of the top dozen domestic hits of 2009 were shown in 3-D. Three were animated features: Up, Monsters vs Aliens and Ice Age: Dawn of the Dinosaurs. The fourth film: Avatar. James Cameron's eco-epic, which quickly became the No. 1 moneymaker in movie history, proved a couple of things about 3-D. In the right hands, the technology was an amazingly supple tool, allowing film people to create worlds that were both fantastic and convincing. And it lured...
...Final Destination Soon there'll be enough screens for all the 3-D movies. But will there be enough 3-D movies to fill those screens? Consider that last year, eight new films were released in the format: Avatar, Disney's A Christmas Carol, Cloudy with a Chance of Meatballs, Coraline, The Final Destination, Jonas Brothers: The 3D Concert Experience, Monsters vs Aliens and Up (plus 3-D transfers of the old hits Toy Story and Toy Story 2). Of the eight, half were animated features, one was a concert film, one the extension of a horror-movie franchise...