Word: films
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Dates: during 1950-1959
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...cigarette firm once paid a Hollywood studio a fat fee to produce a short film. The short was about freedom-the freedom to buy whatever the heart desired "in this democracy of ours," especially the sponsor's cigarettes. The movie was so bad that audiences booed and jeered. Since then, industrial films, which are financed by corporations to make their special pitches, have become so slick and painless that at times audiences hardly realize they are getting some propaganda with the entertainment...
Some of the best of the industrial shorts are done by John E. Sutherland, 46, a onetime scriptwriter who worked for Walt Disney and made wartime training films for the Government. He does his 10-to-45-minute shorts at the rate of about 20 a year (at a cost to the sponsor of $50,000 to $300,000 each) for such varied industrial giants as General Electric (A Is for Atom), United Fruit (Bananas? Si, Señor), American Telephone & Telegraph (The Voice Beneath the Sea), Du Pont (The Spray's the Thing), the New York Stock Exchange...
Fear Strikes Out. Psychiatry has a red-hot inning in this film biography of Red Sox Outfielder Jim Piersall, and 25-year-old Actor Anthony Perkins scores in the title role (TIME, March...
...Spirit of St. Louis. New York to Paris with Charles A. Lindbergh: Director Billy Wilder and Actor James Stewart make a good film about a great adventure (TIME, March...
...cheetahs, with the treacherous Surat Khan, and loses the love of Olivia DeHaviland, whose lower lip quivers almost continuously in the role of some English general's tender-sweet daughter. The charge, rung in as a sort of last resort in the last ten minutes of the film, climaxes an hour and a half of historical rance, during which the heroine says, "Perry (Geoff's younger brother), I've tried so hard not to; oh, but I do love you." The various generals, officers, and English ambassadors fill their alloted time with lots of solid "Good shows," "old lads...