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...notes of restraint: First, the movie's income is swelled by the higher prices charged for the 3-D version and the Imax experience. (These formats account for 80% of the film's domestic gross; worldwide, Avatar has earned about $125 million in just 262 Imax theaters.) Second, the rate of inflation complicates any comparison of movie hits from one decade to another. In real dollars, none of the superhits of the past decade - not The Dark Knight nor any movie with pirates, hobbits, wizards or spider-men - make the list of the 25 top-grossing domestic films. Titanic...

Author: /time Magazine | Title: Avatar Ascendant | 2/8/2010 | See Source »

...Dear John's eminence will be more fleeting, but it certainly escaped the ignominious-flop status of the weekend's other wide release, From Paris with Love. That John Travolta spy-action film earned only a quarter of Dear John's take. Another burly espionage melodrama, the Mel Gibson vehicle Edge of Darkness sank over 60% in its second frame. Meanwhile, the male-oriented Legion and The Book of Eli fell into the bottom half of the top 10, behind the frilly Kristen Bell romantic comedy When in Rome...

Author: /time Magazine | Title: Box-Office Weekend: A Dear John for Avatar | 2/7/2010 | See Source »

...Sparks film factory shows no signs of shutting down. Two more books are being developed and The Last Song arrives next month, starring Miley Cyrus as a rebellious teen sent to live with her estranged father. From the trailer, Greg Kinnear looks darling in the dad role. Ten bucks says he's a dead man. My argument with the Sparks oeuvre is not that a happy ending is needed; a sad ending can be just lovely. But continually setting your characters up for a fall and then wielding misery like a club? We want to be moved, not clobbered...

Author: /time Magazine | Title: Dear John: Another Sparks Weepie | 2/5/2010 | See Source »

...mischievous delight. "In California, it costs almost $5 million to fund one 30-second TV spot statewide," he explained in an interview on Thursday, Feb. 4. "We have to go out of the way to get attention. I would say we probably got more attention on this little sheep film that they would get for $10 million of advertising...

Author: /time Magazine | Title: The GOP Mastermind of Carly Fiorina's Demon-Sheep Ad | 2/5/2010 | See Source »

...producing a 10-minute movie for 2002 Georgia gubernatorial candidate Sonny Purdue that depicted the sitting governor, Roy Barnes, as "King Roy," a giant rat with a gold crown, stomping like Godzilla through Atlanta. That was before the advent of YouTube and viral videos, so he screened the film for journalists at a movie theater; the next day, the Atlanta Journal-Constitution ran an image from the spot on its front page. Purdue went on to win the election...

Author: /time Magazine | Title: The GOP Mastermind of Carly Fiorina's Demon-Sheep Ad | 2/5/2010 | See Source »

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