Word: filter
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Meyner-who will work part-time for an undisclosed salary-will have authority to filter out ads that are pitched to youngsters or suggest that smoking promotes success, social acceptance, health or virility. His first act was to put in a word for the sponsors: "I think it is rather remarkable that people with a great deal of self-interest have set up a code that goes so far. I feel it can be enforced." To help him handle cigarette makers who would rather fight than switch, he can levy fines up to $100,000. Meyner, once a heavy smoker...
...almost the same text ("Dynamic. Depressing. Open-all-night. Closed-for-the-season. Everybody welcome. White only. Colored entrance. Bloated with wealth and despairing in poverty. Aggressive and reactionary."). But the 1964-model Caldwell & Company seems much milder, and the result of the collaboration is a sort of filter-tip Tobacco Road...
...look younger than 25. "Cigarette advertising," stresses the code, "shall not represent that cigarette smoking is essential to social prominence, distinction, success or sexual attraction." By that yardstick, the ads will no longer show such athletes as Arnold Palmer, who has been nonchalantly flipping his filter-tip on the grass before sinking a 60-footer, may also abandon such regulars as the menthol sweethearts strolling hand in cigaretted hand, the husky and tattooed Marlboro men, and the Chesterfield panels of distinguished smokers...
...Liberal Realist. Crandall is an arbiter as well as an oracle. Many callers attack earlier callers. One last week referred to another as "that insignificant punk with the molecule brain." Crandall tries, usually with success, to filter out the emotion and get the people on the other end of the wire to come to terms with themselves and say what they really think. "Once you get past that facade," he says, "you get to the real honest human being who is bugged by something, and you must help him see what it really is that is bugging...
...said that when money talks even the angels listen. In Rome rumors of thefts, mismanagement and waste began to filter into the Vatican. In 1960, Girolamo Bortignon, Capuchin Bishop of Padua, began to complain to powerful friends in the Holy See that the activities in San Giovanni Rotondo would bear an investigation. Pope John sent an emissary, Msgr. Carlo Maccari, to the busy shrine with directions to set things in order. Maccari saw plenty that needed to be set in order. He saw the dread Spiritual Daughters squabbling over a cushion on which the padre had knelt, finally tearing...