Word: filteration
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...Masterpiece KF 35.9 2.23 Kool RM 36.3 2.21 Fatima K 36.7 1.73 Philip Morris K 37.2 2.11 Benson Brandon & Hedges 100's. K .KF 39.3 38.5 2.29 2.35 Holiday Tareyton K K 41.5 41.1 1.97 2.45 Pall Mall KF 41.6 2.20 Raleigh K 43.4 2.64 Filtered brands, which made up only 3% of total cigarette sales in 1953, now account for 68%. But, said Dr. Moore, "although some filter cigarettes are delivering less tar and nicotine to the smoker than regular cigarettes, most are not adequately protecting him from a medical point of view. We believe that improved filters...
...nitrogen dioxide, hydrocarbons, ozone (a highly active and poisonous form of oxygen) and peroxyacyl nitrate (commonly called PAN). "London smog," on the other hand, usually contains high quantities of sulphur oxides that react with moisture to produce a dilute but corrosive sulphuric-acid mist. Though air conditioners can effectively filter pollutant particles out of the air, the troublesome gaseous contaminants pass through unhindered. Thus city dwellers who feel that they have found sanctuary from the smog in sealed and air conditioned offices and apartments are actually in an atmosphere that may be little better than the foul...
...effective system," even though U.S. missiles and bombers will still be able to penetrate Russian defenses. To enhance the U.S. retaliatory capability, McNamara has recommended production and deployment of the Poseidon missile-a king-size, submarine-fired weapon armed with a bigger brain and decoys with which it can filter through an anti-ballistic defense. The Pentagon has also ordered a special nine-month study of whether the U.S. should build an even bigger super-rocket, tentatively designated the ICM (for Increased Capability Missile...
Having started the high-filtration surge with Kent in 1952, P. Lorillard now has only two nonfilters (York and Old Gold Straights), recently launched True cigarettes in plain and menthol versions. Danville, another new Lorillard filter, is being test-marketed in the South. Philip Morris now has Marlboro Green menthols, Galaxy and 100-mm. Benson & Hedges filters. Last month Liggett & Myers put menthol Chesterfields on the market...
...prolific of all is the American Tobacco Co. (Pall Mall, Tareyton, Lucky Strike). Vowing "total war" to capture R. J. Reynolds' lead, American President Robert B. ("Barney") Walker, 53, has launched 20 new brands since he took over the company in mid-1963. Pall Mall, the leading non-filter, now comes in filter and menthol versions, as do Luckies. The company's Waterford boasts a moisture-laden filter, Sweet Caporal has an old name with a new tip, and Colony offers coupons exchangeable for cash or trading stamps. Among other brands being tested are Bull Durham filters, Compass...