Word: filtered
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Kings' novel selling point: even the filter is made of tobacco...
Instead, the few filters already on the market (e.g., Brown & Williamson's Viceroy and Benson & Hedges' Parliament) began to get hot. Reynolds was ready with its own filter, developed under a team consisting of Chairman John C. Whitaker, President Ed Darr and new Sales Chief Bowman Gray. The man who had seen filters coming was Darr, who was impressed by their popularity in Switzerland during a vacation. But the man who decided when to roll was Gray. Reynolds' test panel had smoked 250 versions of the trial Winston over two years when Gray took a puff of a new blend...
...Have filters helped? Dr. Wynder thinks they have, fears that the FTC's decision to end the filter race was a mistake that "may have discouraged the industry's efforts toward improving their cigarettes," set back the increased protection the smoker has received since 1952. He thinks that far safer cigarettes can be developed...
...slogans. Collective Man lands two left hooks: "The irresistible historical momentum of the workers' movement" and "the forward thrust of Soviet science." Business Man fights back with collective bargaining and the eight-hour day, follows up with everything from recovered space monkeys to the thinking man's filter. Momentarily victorious, he says: "Come back next week to see how I straighten out that troubled island of Cuba...
...more durable numbers, and Cyril Ritchard went Around the World on 80 Pounds, at one point carrying his valet in his valise. Best of all was Songstress-Comedienne Tammy Grimes, summing up the history of American women in popular songs; her smoky voice got everything but the filter feedback out of that 18th century smash, Tobacco's but an Indian Weed...