Word: filtered
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Burned by research linking smoking with lung cancer and by congressional charges that many filters actually filter very little (TIME, March 3), tobaccomen are quietly reducing nicotine and tars in cigarettes. Last week Consumer Reports, whose March 1957 tests played a large part in the congressional blast, reported results of latest tests, showing milligram declines in the last year. Those brands lowest in content...
...cigarette industry has done a grave disservice to the smoking public [by] publicizing the filter-tip smoke as a health protection." So saying last week, the House Government Operations Committee, headed by Illinois Democrat William L. Dawson, angrily lit into the U.S. tobacco industry. The committee found, after study and hearings, that cigarette makers boosted filter-tip sales from 1.4% of the market in 1952 to better than 40% today by playing on the cancer scare with "deceptive" and "misleading" ads. Actually, said the committee, "the filter cigarette smoker is, in most cases, getting as much or more nicotine...
Looser & Stronger. The committee conceded that the industry at first tried to put out effective filters. But when smokers found the cigarettes too weak, "first, the filters were loosened to permit a larger number of smoke particles to get through. Second, the blend was changed to include more of the stronger, heavier-bodied tobaccos." In 1952 P. Lorillard Co. (Kent) designed a filter that let in only i milligram of nicotine, 9 milligrams of tar; unfortunately, the sales did not reflect the effectiveness, and last year, said the committee, Kent's new filter let through double this nicotine...
Every major cigarette maker did the same. R. J. Reynolds changed the filter on its Winston brand until in 1957 it let through 3.8 milligrams of nicotine, 22 milligrams of tar v. 3 milligrams of nicotine, 22 milligrams of tar for unfiltered king-size Chesterfield. The percentages are similar for Marlboro, Viceroy, Tareyton, Parliament and the rest of the popular filters. Net effect: "The public has paid premium prices of 2? to 6? per pack . . . for 'protection' they did not receive...
...Figures? Hearing the blast, the U.S. tobacco industry quickly replied. Said P. Lorillard President Lewis Gruber: "Our advertising has been and is scrupulously honest and truthful. Our claim has been a simple statement of fact-Kent filters best of all the leading filter brands. These are facts, and they are documented." Added R. J. Reynolds President Bowman Gray: The figures used in the congressional report were published in a magazine (Consumer Reports) in March 1957; since then, Reynolds has improved its filter to reduce nicotine by 32%, tars by 27%. "It would appear that the figures quoted in the committee...