Word: filtered
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...cigarette industry has long fought the battle of the public's health from "Not a cough in a carload," to "Significantly less tars and nicotine than any other filter brand." Last week nervous food men wondered if their time had come. A battle of the ads had started over unsaturated v. saturated fats* and their connection, if any, with the amount of cholesterol in the human bloodstream and the prevalence of heart attacks. Though nutritionists and the American Heart Association itself (see MEDICINE) consider a cause-and-effect relationship between fats and heart disease far from proved, scientific doubts...
...Congressmen examined researchers on both sides of the smoking-and-lung-cancer controversy, they won from Scientist Clarence Cook Little of the Tobacco Industry Research Committee the surprising admission that he knew nothing about filters one way or the other. He had. he confessed, never received any reports on filters from the industry which pays his salary, had never been shown filter experiments on trips to cigarette factories...
With a nationwide ad blast in the newspapers. P. Lorillard Co. last week announced that it had improved the filter in its Kent cigarettes to give "significantly less tars and nicotine . . . plus easy draw." Though Lorillard did not mention the word "health" in its ads. or Dr. Wynder's specifications, it appeared to meet those specifications. A Kent regular, it claimed, passes 17 milligrams of tar and 1.36 milligrams of nicotine through its filter; the king size passes 21 milligrams of tar. 1.7 milligrams of nicotine (an independent laboratory got slightly higher readings for the tar. lower for nicotine...
Wanted: Rules. Dr. Wynder pointed out, however, that a 40% filter would be effective only "provided that the smoker does not decide to smoke twice as many cigarettes, and provided, too, that the tobacco selection, cut or packing, is not altered to yield increasingly more tar ... Regulations must be passed that establish criteria for the amount of tar which may pass through a given filter, and require the manufacturer to state the effectiveness of the filter...
...first of two articles on filter-tip cigarettes, Reader's Digest reported this month that American Tobacco Co.'s king-size filter brand, Hit Parade, actually contains 15% more tar and 33% more nicotine than the same company's unfiltered, regular-size Lucky Strike, which sells for 2? less a pack. Said the Digest: "It is entirely possible to manufacture filter tips much more efficient than any now on the market." They 1) "would cost no more to produce," and 2) would give smokers "a significant reduction in cancer risk" (see MEDICINE). Last week, after 18 years...