Word: filtered
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...clicks (he is taking nearly 2 billion pictures this year) would drown the loudest thunder, and the combined light from his flashbulbs (he is using 500 million) would make a major planet pale. The sun to him is chiefly a source of light that often calls for a yellow filter, and the moon merely an object which it is hard to photograph without a tripod: he approaches the highest peaks through a telephoto lens, scans new horizons through his range finder-and if he ever came across the Blue Bird, he would whip out his color chart...
Under the merger, which stockholders of both companies must still approve, Philip Morris gets Parliament cigarettes, and thus a sizable chunk of the fast-growing filter-tip market. For the popularity of his filtered cigarettes, Cullman is cashing in handsomely. His share-for-share swap of stock with Philip Morris will place a value of approximately $22 million on the company, whose control (55%) was bought for only $1,000,000 twelve years ago by the Cullman family's investment trust, Tobacco & Allied Stocks, Inc. Since Cullman, his brother Howard, chairman of New York's Port Authority...
...sale in New York last week went L & M Filters, the first entry of the Big Three into the filter-tip cigarette market. Liggett & Myers Tobacco Co. (Chesterfield), third largest U.S. cigarette maker,* priced its filters at about 9? more a pack than regular cigarettes...
...filter will be bucking some heavy competition. Though the filter cigarettes sold last year (close to 5 billion) were only 1.1% of total U.S. consumption, they were 58% more than in 1951, and sales this year are running at least double those of 1952. Brown & Williamson's Viceroy, the only one priced at only a penny or so more than regular cigarettes, recently came out in king size (80 mm. v. 75 mm.), filter and all, proved so popular that B. & W. has not been able to keep up with demand. Viceroy, which sold 2.7 billion cigarettes last year...
...rest of it are U.S. Tobacco Co.'s Encore, which expects to triple 1952's sales this year, Columbia Tobacco's du Maurier, now running 30% ahead of last year's showing, and Benson & Hedges' ("You're so smart to smoke...") Parliaments, oldest filter on the market, which, for the third consecutive year, expect to boost sales 40%. Darkest horse in the filter race is P. Lorillard's (Old Gold) Kent. Eased into the market in the last half of 1952, Kent, with a hefty ad budget, is going ahead so fast, says...