Word: filterers
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...their necks, the dogs were hooked up to a smoking machine every morning and afternoon. After a cigarette was lit, the dogs were permitted to inhale at will. After five straight puffs, they were given a few breaths of fresh air. They were broken in gently on just one filter-tip cigarette for the first few days; after seven months they had worked up to as many as a dozen regular-length nonfilters a day. Beagles were chosen because their lung structure resembles humans', and the twelve-cigarette daily dosage was considered the equivalent of heavy smoking...
...lunar color photography, Jet Propulsion Laboratory scientists in Pasadena first commanded the mirror mounted above Surveyor's fixed, black-and-white television camera to swivel and tilt until it reflected the proper piece of lunar terrain into the cam era lens. By radioed signal, they start ed a filter wheel turning until a red filter was in front of the lens. Then they ordered the camera to photograph the scene. The procedure was repeated twice more, once with a green and finally with a blue filter...
...Pasadena, Surveyor's TV trans missions were converted into three black-and-white transparencies that had subtle differences in shading caused by Surveyor's filters. Each was mounted in a separate projector - one equipped with a red, another with a green, and the third with a blue filter-and focused on a single screen. The result: a reconstituted color picture that is "a fair approximation of the actual scene...
...quite so. Last week Lorillard announced that it had a brand-new brand. Called True, the new cigarette is, according to studiously vague company claims, especially designed with a new aerated filter "to deliver reduced tar and nicotine." So anxious was Lorillard to get True onto the cigarette stands that it did not even bother to test-market the blue and white pack. Whether True will set off another competitive battle in the industry remains to be seen. Liggett & Myers is test-marketing a new Chesterfield menthol. American Tobacco is trying out "Mayo's Spearmint Blend,"* and Philip Morris...
...Lorillard Co., the FTC's new stance seemed springtime fresh. Under the FTC ban on nicotine-tar advertising, Lorillard's Kent, once the runaway leader of the filter pack, has slipped from 11% of the filter market in 1958 to 5.9%, while the company's overall sales have gone from 1963's record $521 million to last year's $479 million. In both its Kent and Newport brands, Lorillard is pretty certain that it can outdo the field in low nicotine and tar content...