Word: filtering
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Dates: during 1950-1959
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REYNOLDS Tobacco Co., last major holdout against filter-tip cigarettes, is bowing to the trend, will soon bring out a king-sized filter-tip brand called "Winstons...
ADMEN are cutting down on their smoking. Tide, advertising trade magazine, polled 2,200 U.S. advertising and marketing executives, found that of 1,466 who smoke, 35% have switched to filter-tip cigarettes within the last year, 28% have cut down on their smoking, and 23% have stopped smoking altogether...
...familiar theme, the growing pains of a lively, sometimes lonely adolescent. A Book-of-the-Month Club choice for January, Cress is episodic in form, and never takes a deep enough drag on its subject to give anyone a sharp sense of reality, but as a kind of filter-tipped "Life with Daughter," it makes engaging light reading...
...days, many London chemists had sold all their gauze. Mayfair milliners hastily sketched up a line of fashionable "smoggles" in tulle, velvet and chiffon to please the modish dyspneic. One dress designer announced a "bunny mask" modeled on a rabbit's nose and containing a special filter. In the murk outside the Tottenham Court tube station, one Londoner-Shipping Clerk Dennis Michaels, 24, was actually seen wearing a gauze mask. Some passers-by stared and laughed. "How's the operation going, Doc?" called one. Fifteen minutes later, Dennis took off his mask. "It might be all right...
Some tobaccomen thought the blame for the slowdown should be put on the cigarette companies, and especially the new filter cigarette publicity. Cried Grower-Warehouseman Fred S. Royster, president of the Bright Belt Warehouse Association: "The public is being frightened from tobacco by outlandish medical claims by some of the manufacturers. Much of this advertising is plain silly...