Word: filtering
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Dates: during 2000-2009
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Marketers love the interaction with consumers, and it's easy to see why: the results are immediate and measurable. "For the advertiser, it really turns out-of-home into a direct-response mechanism," says Alasdair Scott of Filter in London, the firm that developed BlueCasting, the Bluetooth-based system used in the Absolut campaign. The rock band Coldplay used BlueCasting last summer to launch its album X&Y. During a two-week period, 20,000 people downloaded video clips and sample tracks directly from posters in London's main rail terminals. Fifty bus-shelter ads in Britain for the movie...
...advanced accounting, but the results do filter down to the bottom line. Now a risk associate at GE in Stamford, Conn., Kona says the techniques have made him a better team player. "Before, I might not have gone out of my way to help a co-worker," he says. "Now I take the stance that the success of a project is what's important. Whether or not I get credit doesn't bother me as much." Doncel says the course even improved her relationship with her partner. "It's much less about the little things and more about what...
...Harvard resisted the swap for months, pointing to special-order scrubbers and a filter Harvard had installed on the equipment as proof that they had already addressed the threat to the environment...
...technology has given us powerful, inexpensive tools to create digital content, ranging from blogs to podcasts to videos and more. Distribution, too, has been opened via global communications networks. But as these media floodgates open, the sheer quantity of information available will force citizens to develop new tools to filter media sources and develop a more skeptical approach to what they read, listen to, and view.The age of citizen media is coming. Contrary to some utopian (or is that dystopian?) claims, it is not likely to kill off today’s mass media, though traditional media?...
JOHNSON: They can filter some of those ideas, and they can come up with their own. And they know a lot of the constraints of actually producing these things in a way that the lead users don't. What you want is both...