Word: financiero
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Dates: during 2000-2009
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...Mexico HSBC acquired and recapitalized a local bank, Grupo Financiero Bital, for $1.9 billion in 2002, and now that country is the fourth largest profit generator for HSBC globally (after the U.S., Britain and Hong Kong). The success in Mexico has been spurred by an unusual marketing campaign. Executives discovered that the HSBC name is a tongue twister in Spanish, so it launched ads to teach Mexicans how to pronounce the brand correctly. In one TV spot, a man in an HSBC tie leads a crowd at a soccer match in an H-S-B-C cheer...
South Of The Border HSBC, the world's second-largest bank (after Citigroup), continued its U.S. expansion, buying Mexico's Grupo Financiero Bital for $1.14 billion...
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