Word: finanical
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Dates: during 1960-1969
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...youth and appearance, he was really a wishy-washy pearance, Tydings had reportedly hedged on backing him because of this. His campaign tried to portray him as active and enthusiastic. It helped, but it could have helped more in Prince Georges--his home county--which he lost to Finan by less than 1000 votes...
...open-housing issue got Mahoney the attention he wanted. By the time of the election, Finan and Sickles had battered each other so badly that Mahoney emerged from the dust as the winner. The reason so many people were surprised was that no one wanted to admit Mahoney had a chance. But he did, and he did from the beginning. Open-housing was merely the clincher. Many Baltimore workers in the huge plants of Dundalk and Sparrows Point abandoned Finan when Mahoney forced him to take a stand...
...Finan, in turn, attacked Sickles. He called him a tool of the union interests and took a swim in the Cheasepeake Bay to show Sickles that Taweswater wasn't polluted at all. He attacked Sickles' voting record. It was as though Mahoney wasn't even there...
...always present slogan: Your Home is Your Castle -- Protect It. Sickles had backed the watered-down Mathias Bill in the House and his stand was well-known on the open occupancy question. He soon was saying that he wanted the strongest possible bill the Congress could pass. Finan was forced to take a stand now. He straddled the fence for a long while and finally said he approved of the Mathias Bill, but he said it very quietly...
Mahoney spent an incredibly low $.58 per vote. He hardly ever appeared on television and hardly ever campaigned in the Washington suburbs. But he won without the exposure Finan and Mahoney got. He received all the notoriety he needed from open-housing, then sat back and let the others tear themselves apart...