Word: finbarr
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Dates: during 2000-2009
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...wasn't until Finbarr O'Neill came along that Hyundai started hitting on all cylinders. An unassuming New York City attorney who took over the company's U.S. operations in 1998, O'Neill walked into the top job the same year sales reached their nadir. "We knew our quality was better and styling was improving," he recalls. "But nobody was showing up." So O'Neill and Hyundai's dealers (those who were left) offered the industry's first 10-year, 100,000-mile warranty, called the Hyundai Challenge...